Search Results About U.S. ads comes down to search engine firms

Google, Bing and Yahoo search engine firms such as better search results and ads that appear on web pages is important to distinguish between, U.S. regulators said.
Including paid search results, appear as a result of search queries - Federal Trade Commission firms in search results and ads, clearly distinguish between the need to put in place guidelines in 2002 has not been compliance with the Digital Trends reported on Wednesday.


FTC general-purpose search engines AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo, as well as shopping, traveling and local businesses specializing in search engine has sent a number of letters.
Instructions for the first time in 11 years update, FTC focused on the needs of the "visual cues, labels, or other effective techniques to distinguish ads, need to avoid misleading consumers. "
To distinguish the ads before actual search results on your web pages for search engines used by many background shading in recent years "significantly less visible" had become, FTC said.
In addition to visual cues like shading, FTC said that the search engine companies to identify the content of ads on their web pages, the "large and significant" should use text labels.